Alpine Goat

Driving home the other day I passed a 4x4 that was branded as Alpine Goat. Great name but if you go to the site there's not a lot to it. Now I'm not one for wearing a corporate fleece, though I did once own a black polyester number with "ESPN The Magazine" thrust across the tit, but having Alpine Goat across your back could get you into the kind of places you want to be seen in.